CODE,
Center of Developing Entrepreneurs
The CODE Building (Center of Developing Entrepreneurs) is a new building on the Downtown Mall in Charlottesville, Virginia. The center will offer innovative retail and commercial office space for emerging and established businesses. Iconograph was contracted to create the building’s brand identity, signage package, print collateral, and website design.
Client
CSH Development
Architect
Eskew+Dumez+Ripple,
Wolf Ackerman Design
Location
Charlottesville, VA
Scope
Brand Identity, Wayfinding, Signage
Our Process
Our initial logo studies centered around creating an identity that hinted at the building’s architecture while also embodying the experience of being a tenant in the CODE building. The final mark loosely mimics the building’s unique floorplan while also depicting the idea of ‘stepping up’—the development of skills, experience, and connections that the CODE building hopes to foster.
The harmony between the sophisticated angularity of the logo and the rounded geometry of the custom typography create a balanced identity that physically and metaphorically illustrates the personality of the CODE building.
Materials & Color
Aged bronze and antique brass were the primary metal accents used in the building. We chose to align the brand color palette with these material choices to keep the identity consistent across all touchpoints.
Throughout the marketing collateral, the angled pattern and metallic color palette provide a luxurious and clean aesthetic.
Building the Website
We ensured that the brand identity was elegantly carried over to the building’s website as well. We partnered with a local web development firm to create a refined digital experience that showcases the architecture and amenities of the new building and the team behind its construction and programming.
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