VCU_Basketball_Development_Center_6

Virginia Commonwealth University
Basketball Development Center Signage + Graphics

Client: Virginia Commonwealth University

Location: Richmond, Virginia

Scope: Exterior Building Signage, Building Graphics, ADA/Code Signage

Architect: VMDO Architects

Graphic Production: Advent

Custom graphics and signage throughout the Basketball Development Center brought the VCU brand and the energy of the basketball program to life for players, recruits, and visitors.


VCU_Basketball_Development_Center_2
VCU_Basketball_Development_Center_4
VCU_Basketball_Development_Center_5
VCU_Basketball_Development_Center_1
VCU_Basketball_Development_Center_8
VCU_Basketball_Development_Center_3
VCU_Basketball_Development_Center_7

Interweaving brand and signage details, the graphics packages embodies the excitement and momentum of the men’s and women’s basketball programs to recruits and players.

After the VCU men’s basketball team reached the 2011 NCAA Final Four, it brought national attention to both the program and the university. Four years later the program had gained enough traction and support to open a new development center for both the men’s and women’s basketball program.

The signage and graphics package begins at the front door with exterior building branding and signage that can be seen from Broad Street, acknowledging the importance of the building and the basketball programs to the school and community. After entering the building, visitors are introduced to the essence of the program’s brand through a visually immersive lobby. Integration of the brand and a sense team pride continues as visitors move throughout the building. Graphics provide a visual story of the Rams basketball programs by highlighting key moments and players in recent history inside every major space. IInterweaving brand and signage details, the graphics packages embodies the excitement and momentum of the men’s and women’s basketball programs to recruits and players. 


  UVA Davenport Field Hall of Fame  Graphics + Exhibit Design

UVA Davenport Field Hall of Fame
Graphics + Exhibit Design

  Greater Richmond ARCpark  Wayfinding + Donor Recognition

Greater Richmond ARCpark
Wayfinding + Donor Recognition

  University of Virginia Gooch + Dillard Halls  Graphics

University of Virginia Gooch + Dillard Halls
Graphics

  Lynchburg City Stadium  Signage + Monuments

Lynchburg City Stadium
Signage + Monuments