Virginia Commonwealth University
Basketball Development Center Signage + Graphics
Client: Virginia Commonwealth University
Location: Richmond, Virginia
Scope: Exterior Building Signage, Building Graphics, ADA/Code Signage
Architect: VMDO Architects
Graphic Production: Advent
Custom graphics and signage throughout the Basketball Development Center brought the VCU brand and the energy of the basketball program to life for players, recruits, and visitors.
Interweaving brand and signage details, the graphics packages embodies the excitement and momentum of the men’s and women’s basketball programs to recruits and players.
After the VCU men’s basketball team reached the 2011 NCAA Final Four, it brought national attention to both the program and the university. Four years later the program had gained enough traction and support to open a new development center for both the men’s and women’s basketball program.
The signage and graphics package begins at the front door with exterior building branding and signage that can be seen from Broad Street, acknowledging the importance of the building and the basketball programs to the school and community. After entering the building, visitors are introduced to the essence of the program’s brand through a visually immersive lobby. Integration of the brand and a sense team pride continues as visitors move throughout the building. Graphics provide a visual story of the Rams basketball programs by highlighting key moments and players in recent history inside every major space. IInterweaving brand and signage details, the graphics packages embodies the excitement and momentum of the men’s and women’s basketball programs to recruits and players.